Tuesday, January 10, 2017

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and influence discussions or policy. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

  1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 


Is this native advertising, traditional advertising or a news story and why? 

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18 comments:

  1. AngeliqueJanuary 10, 2017 at 8:28 AM

    This is traditional advertising because the ad is trying to sell a product. It is not a news story with factual information and it is not advertising that tries to sell or promote a product in the guise of a news story.

    ReplyDelete
  2. LeslieJanuary 10, 2017 at 8:39 AM

    The ad did not contain information and facts about the product. It was only trying to sell the product, so it is Traditional Advertising.

    ReplyDelete
  3. LuClandereineJanuary 13, 2017 at 8:36 AM

    This ad is traditional advertising because it does not have a news story it is simply offering a way for people to get their story out there. It is promoting a kind of product.

    ReplyDelete
  4. Mary IJanuary 13, 2017 at 9:09 AM

    This is traditional advertising. It is traditional because it is trying to promote the program.

    ReplyDelete
  5. StellaJanuary 13, 2017 at 5:48 PM

    This website is not a factual news story or a news story promoting a product, so it has to be traditional advertising.

    ReplyDelete
  6. Brianna GillJanuary 14, 2017 at 7:50 AM

    This ad is traditional advertising because it's promoting their business, it is not a news story because it has no facts and it is not a native ad because it is not in a news story.

    ReplyDelete
  7. LeanneJanuary 15, 2017 at 12:00 PM

    I think this advertisement is traditional. It is promoting a product sale, even including a discount code.

    ReplyDelete
  8. ArianaJanuary 16, 2017 at 11:23 AM

    This is not a native advertisement or factual news because it's promoting a product for a website, therefore it is a traditional advertisement

    ReplyDelete
  9. Megan MJanuary 16, 2017 at 12:27 PM

    The advertisement is traditional, it promotes a product without any type of news and no factual information is given

    ReplyDelete
  10. MarilynJanuary 16, 2017 at 1:51 PM

    This is a traditional advertisement, trying to sell a product and not a native advertising (an advertisement disguised as a news story) or a news story (sharing factual information).

    ReplyDelete
  11. Lily GregorioJanuary 16, 2017 at 5:55 PM

    This is a traditional advertisement, b/c it's only a product being promoted and even includes a discount. It's not disguised in a news story and isn't a news story.

    ReplyDelete
  12. SineadJanuary 18, 2017 at 8:57 AM

    This is a traditional advertisement because they are just promoting a product. not giving any factual information.

    ReplyDelete
  13. ELISAJanuary 19, 2017 at 8:20 AM

    This is a traditional advertisement because they are promoting a product without any facts.

    ReplyDelete
  14. HELEANAJanuary 19, 2017 at 8:21 AM

    this add is traditional advertisement because of the limited information and no factual information.

    ReplyDelete
  15. MollyJanuary 19, 2017 at 8:27 AM

    This is traditional advertising because they are advertising a product and not giving ant facts.

    ReplyDelete
  16. Sydney ConnollyJanuary 19, 2017 at 8:29 AM

    This ad is an example of traditional advertisement because it is promoting a company's products and it is encouraging people to subscribe to a online news source. There is not a lot of information given in the small advertisement and it is trying to convince to convince people by giving them a coupon code for a small amount off the subscription.

    ReplyDelete
  17. AnonymousJanuary 19, 2017 at 8:34 AM

    This ad is traditional advertising because it is a payed for ad for a company's product thats the buyer must pay for.It contains no educational information.

    ReplyDelete
  18. LeishaJanuary 27, 2017 at 1:35 PM

    This as is traditional advertising. I almost thought it was native advertising but it wasn't trying to sell a product using a news story.

    ReplyDelete

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